Gamification in Talent Acquisition

They say we live in a simulation, just like characters inside a video game. While we are still speculating about the credibility of this account, let’s talk about bringing in a real time element of games in our miscellaneous day to day work functions.

If it weren’t for fun, this world would have been an extremely barren place. It’s not wrong when Jane Mcgonigal, an American game designer and author elucidates the same by saying, “Games are explicitly designed to improve quality of life to prevent suffering, and to create real, widespread happiness.”

In essence, gamification works on human motivation since it is 75% psychology and 25% technology. Due to this, this concept has become exceedingly effective. It engages and causes motivation among people like no other methodology.

And, of course- It’s play that helps us do serious things better, says Daniel Debow, SVP at Salesforce. This is the reason why we should not undermine the significance of fun at work and if you want to drive more engagement and motivation among your employees, open the doors to the world of gamification and see the magic. The idea is to have better engagement while attending to solving the problems simultaneously.

Well, we all are pretty familiar with simulated games, loyalty programs, profile rating, employee-of-the-month schemes. Needless to say, these are some of the highly successful gamification campaigns that are shaking up the way customers and employees are engaging.

“That’s what games are, in the end. Teachers. Fun is just another word for learning.” ― Raph Koster, A Theory of Fun for Game Design

In this vastly competitive arena, more and more companies are turning towards gamifying some or most of their functions. Also, due to its versatility it can be applied to every kind of field, so to speak.

Some Examples of Gamification

Interestingly, the US Army has released some very skillfully designed games to instill interest among people to join the army.

Nike’s campaign called NikeFuel reward users depending on the amount of physical activity they perform. They are using an app to track their activity which gets converted to points.

Bluewolf introduced gamification to promote collaboration among their internal staff in different areas of their employee activity.

American coffeehouse chain, Starbucks rewards its customers once they successfully register. They can gain stars with each purchase which eventually entitles them for free drinks and food.

There are countless such instances where we have enough evidence of the meteoric rise of gamification and its positive impact in every possible domain.

Gamification in Recruitment

Although, game thinking and game dynamics in recruitment seem to be kicking the bucket, nevertheless, the game is not over yet. If implemented well, gamification can be a real game changer for organizations.

There is no gainsaying that the whole recruitment process can be monotonous and boring and if we consider today’s millennials, they are highly tech savvy. To have them apply for jobs and motivate them to engage with the hiring process, it’s pivotal to have an interesting and engaging campaign in place.

The more interesting the campaign, the better is the engagement. After all, we all love games. isn’t it?

As Dave McDermott, Director of Sales Enablement, Kelly Services nails it when he says, “To me gamification is finding the way to incent the behaviors that you want your team to have.”

Coming to recruitment, the real challenge comes when it comes to spotting the right candidate and engaging the employees on the job. The need to have the right fit as per company’s requirement is no child’s play. This is where, companies need to come up with innovative strategies to expedite the same. Here’s why they should make way for such utterly fascinating tools like gamification.

It not only empowers organizations in assessing candidate’s abilities and specific skills but help in quick elimination of candidates that are not suitable.

Gamification enables to evaluate on the job performance of candidates via simulated platforms. Companies like Siemens has launched Plantsville which is a simulated platform where the player can exhibit his/ her skills by running the factory virtually. This is how, companies would know which candidate they need to pick.

Such tools even help in uncovering behavioral aspects and actual competencies of candidates and this again can be instrumental in identifying the ideal candidate.

Future of Gamification in Recruitment

Yu-kai Chou, an Author and International Keynote Speaker on Gamification and Behavioral Design quotes the following- Most processes design around function and efficiency – they try to get the job done as quickly as possible. Games, however, have a sole focus of pleasing the “human” in the process.

This is what the Human Resource Industry really needs in this hour. The emphasis on the “human” element must always persist. Tools like gamification is certainly the way forward and the successes of companies as a result of it seem very promising.

Recruiters will always look for candidates and likewise the candidates. Bringing in fun in the process will surely garner interest among the candidates and build employer’s brand.

In the end, it’s all about experience. If it’s a pleasant one, it’ll walk the talk for you. This is why gamification can be a game changer for your organization.

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